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Corporate Capabilities


Dongbu's Corporate Capabilities encompass the following attributes:

(1) Human Resources
Dongbu recognizes that people are its most vital asset. Accordingly, the company focuses on recruiting and cultivating talented individuals, placing the right person in the right position, and supporting each employee with appropriate training and mentorship. Dongbu's HR programs encourage creativity, career growth, productivity and ethical management practices across all disciplines.

(2) Advanced Organizational Systems
Dongbu aspires to the highest standards in developing organizational systems that drive employee productivity, high quality and responsive customer service. To maximize effectiveness while adopting best practices, the company is committed to innovating and refining the most advanced organizational systems to achieve and sustain profitable growth.

(3) Customer-oriented Approach
At Dongbu, the customer always comes first. The company recognizes that it will succeed only when its customers succeed. As a result, the company's customer-oriented approach to business starts with clearly understanding each customer's needs, and then satisfying them with best-in-class products and services as well as competitive pricing.

(4) Technology
Adding high value with cutting edge technologies is the key to delivering better products and services across the wide range of industries in which Dongbu competes. To become a preferred provider of best-in-class products and services, Dongbu realizes it must nurture a technology-focused environment as it readily innovates/adopts advanced technologies and recruits top technology specialists.

 


Core Value


Dongbu Core Values set high standards for performance:

(1) Dongbu Spirit

¤ý Order
Order is reflected in accepting Dongbu's vision to build an "Excellent Company" while understanding one's role and systematically carrying out assigned responsibilities. Order disciplines a company to follow the right path by engendering the right values, seeking truth and internalizing self-control.

¤ýTrust
Trust is based on fairness, honesty and respect. It is a quality that pervades Dongbu's relationships with both its employee and customers. Trust implies keeping promises, taking ownership and never failing to do the right thing.

¤ýLoyalty
Loyalty unifies groups of co-workers to achieve corporate objectives. It encourages community spirit, uniting people around common goals. It also brings different views together that can galvanize innovation and productive outcomes.

(2)Dongbu Attitudes

¤ý Customers first
Dongbu believes that its profitable growth will be commensurate with how well it satisfies each and every customer. Accordingly, adding the highest value to the products and services it delivers is a top priority.

¤ýSelf-improvement
Every individual and group within Dongbu is encouraged to strengthen their skills, talents and professionalism through continual self improvement programs. Dongbu believes that such self improvement enables the company to become more innovative and competitive in its chosen markets. Accordingly, the company is committed to programs that spur employees to seek the higher levels of effectiveness and quality in their work.

¤ýSelf-management
Each Dongbu employee is urged to set an example and gain the trust of others through strict self-management and by taking the lead in executing their respective duties. Self-management is a fundamental capability for leadership and growth. It helps to enable the acceptance of responsibilities seriously with passion, the surmounting of any obstacles, the respect of others and the adoption of new ideas.